: Hidden text and search engine rankings I am using hidden texts in one of my websites for better search engine ranking. After browsing the web, I found it better not to use hidden text. Does
I am using hidden texts in one of my websites for better search engine ranking. After browsing the web, I found it better not to use hidden text. Does using hidden text of keywords in webpage affect rankings? Does Google block such types of site that use hidden text like same color of font as background.
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This is the very definition of black hat SEO and probably the most obvious. Doing this is asking for a ban.
Yes.
Hiding text or links in your content can cause your site to be
perceived as untrustworthy since it
presents information to search engines
differently than to visitors.
...
If your site is perceived to contain
hidden text and links that are
deceptive in intent, your site may be
removed from the Google index, and
will not appear in search results
pages.
www.google.com/support/webmasters/bin/answer.py?answer=66353
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