: Shopping Cart Abandonment Email Service? I'm looking for a third-party service to integrate with my custom shopping cart to automatically send emails to people that leave the checkout before finishing;
I'm looking for a third-party service to integrate with my custom shopping cart to automatically send emails to people that leave the checkout before finishing; aka, abandoning their cart. Basically, anytime someone leaves the site and we have their email address, we'd like to send them an email enticing them to come back to the site.
That's the basics of it, any additional functionality would be great. Suggesting other products, offering some kind of special offer, etc.
I'm just looking for any services that offer this rough description.
Thanks
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RevenueExpect (/month) claims to offer shopping cart abandonment emails via MailChimp with a five-minute setup time. (Haven't used it myself.)
If you'd prefer not to pay a monthly fee for the service, it wouldn't be too tricky to build a cart abandonment solution yourself. For example, using the MailChimp API:
Add the email address of any logged in user who adds something to their cart to a MailChimp list called "abandoned cart".
When the user checks out successfully, delete their name from that list.
Set up an autoresponder to email anyone left on the list one hour after they were added to it.
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