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Jamie184

: As far as I know Google lets advertisers to place ads on a specific web site rather than the whole network. If that's the case it is possible to adjust bid for that specific site. However

As far as I know Google lets advertisers to place ads on a specific web site rather than the whole network. If that's the case it is possible to adjust bid for that specific site.

However it is also possible that your declining cpc could be caused by declining pageviews. It could even be possible that advertiser discovered a low competition for keywords and adjusted his bids accordingly.

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