: In the eyes of Google the <h1> is one of the most important descriptors of your page's content. Unless your page contains a homepage, list of services, toilet cleaning overview and showcase

@Kristi941

In the eyes of Google the <h1> is one of the most important descriptors of your page's content. Unless your page contains a homepage, list of services, toilet cleaning overview and showcase (which it doesn't) then no don't do it!

If you were to keyword stuff the <h1> and <title> for good rankings (which I don't recommend you do) - even then - those are terrible keywords.

An important part of Google understanding your website (and ranking you highly for good content) is to clearly show your website's structure. A clean navigation built with nested <li>s, a good HTML sitemap, strong URL structure (e.g. /services/toilet-cleaning/showcase.html) and breadcrumbs all work towards that. So yes breadcrumbs are important.

The best way to implement breadcrumbs in my opinion is through an ordered list:

<ol>
<li><a href="/">Home</a></li>
<li><a href="/services/">Services</a></li>
<li><a href="/services/toilet-cleaning/">Toilet Cleaning</a></li>
<li class="active"><a href="/services/toilet-cleaning/showcase.html">Showcase</a></li>
</ol>


Which can easily be styled to a horizontal list.

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