: SEO - Reducing significance of irrelevant kewords I have some irrelevant keywords high up in my Google Webmasters Tools Keywords list. Unfortunately it's stuff that needs to be on the site.

@Gloria169

Annoyingly, Google's help for Keywords isn't all that helpful:


The significance of each keyword reflects how often it's found on your site's pages. [...] If expected keywords are missing from this page, this could be for a couple of reasons:


The Keywords list will sometimes exclude words that Google has determined to be boilerplate text or common words. The actual excluded words vary from site to site.



So it's clearly not picking up on your words (Log, Copyright, Privacy) as boilerplate/common - do they appear in a similar place in the mark-up on every page, or are they scattered around a bit?

It's possible that once HTML5 has more traction, the semantic elements of <header>, <nav>, <section>, <article> and <footer> would come into play, and therefore content within <section> elements would automatically be considered more significant than the content in <header> or <footer>.

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@Kevin317

Why would you downplay those keywords? Don't you want that traffic? You do know that you can rank well for an unlimited number of keywords and that ranking well for one keyword doesn't mean you can't rank well for another, right?

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