: How to Optimize A Site For Yahoo Search? What are on-site on-page guidelines that can optimize a site for Yahoo search? Its been over 6 years since I have been running a number of websites

@Shelley277

Turns out I almost had the answer when I wrote the question.

Yahoo puts greater emphasis on in-page factors such as headings than Google which puts more emphasis on anchor text of incoming links. Keywords in the URL seems to be much more important to Google.

Yahoo and Bing may share a common engine but do not return the same results. Yahoo includes more synonyms when searching for results, which gives more result having different keywords. So on Yahoo, a site may compete with sites that are ranked for apparently different keywords.

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@Moriarity557

As Renan says, they use Bing. So your best option would probably be to start at:
www.bing.com/toolbox/webmaster/
However, look at how much of your traffic is coming from Google. For me it's a good 99.9%. So if you have huge value from one source, focusing energy on another might:


Be a waste of time (your time/reward ratio will be bad as well probably)
Cause harm to your main source


Also note a good SEO site isn't Google specific, they are fundamental rules that should help on all search engines worth their salt. Google/Bing specific optimisations are probably going to be short lived and -EV (I've never seen any specific engine optimisations either, I'm sceptical if any exist past signing up on their local business directories etc).

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