: What css styles are analyzed by search engines? I know that Google used to do things like look at font-size and font-weight (or the equivalents from when Google first started) from their initial
I know that Google used to do things like look at font-size and font-weight (or the equivalents from when Google first started) from their initial paper. But that was in the 90's.
Does anybody know which styles are important to search engines now?
(Explanation: I know that technically we should serve up the same page to everyone—however, for many websites this simply isn't possible. A website I'm currently working on has a "content-only" version for search engines and users without JavaScript—they cannot integrate this version with the "main" JavaScript-friendly version of their site—and I'm not sure which styles I should carry over from the main site's content.)
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As far i know, googles crawler doesn't like hidden text. E.g. when the background match text color.
None. AFAIK CSS doesn't factor into it at all.
Update: I've asked Gary Illyes, who works for Google and he says:
CSS files aren't indexed and as far as I know they're only fetched and used in very limited case
plus.google.com/109139237014771009015/posts/R5TCdFR19M8
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