: Another website has lower pagerank (4) and lower backlinks, but they score higher than me in search results My website has a pagerank of 6 but it ranks poorly (6th position), they have the
My website has a pagerank of 6 but it ranks poorly (6th position), they have the 3rd position despite a lower pagerank. The sites are about the same subject. I have title text on links, content is not flash, etc. Why?
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Page rank is important as per weighing a website's overall importance, but seach engines view sites differently through query relevancy, content, how often the site is indexed, inbound links, etc.
You're making the common mistake of confusing PageRank (the Google algorithm score) with Ranking. While PR is a ranking factor, it's only one of 200+ (some say 1000+) elements that make up for your final page ranking.
And remember, localization, personalization and relevancy to that query all factor greatly in results.
You might rank #1 for a different keyword/phrase, or not at all.
Short Answer: PageRank has little to do with results rank.
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