: What % of a page needs to be unique in order to prevent duplicate content penalties? I have a site with uses a some content generated by myself, some from users, and some from a source such
I have a site with uses a some content generated by myself, some from users, and some from a source such as wikipedia. The wikipedia sourced content is unmodified but makes up no more than 30% of the page and is never the entire wiki article, just an extract of a few paragraphs.
How much new content do I have to add to the wikipedia source to avoid being marked as duplicate content and penalised in my SEO?
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Mix the content from a few sources and add attribution links. Tada! ;) I don't even bother doing that fyi and I don't face any problems. I would not recommend it as a long term strategy though, because a manual review may hammer you down. Make sure you have good design and the chances are slim ...but then again, if you create looots of sites, it 's not even important...
How much new content do I have to add to the wikipedia source to avoid
being marked as duplicate content and penalised in my SEO?
That question may raise a few eyebrows, as it appears as though you are asking what bare minimum percentage of change is necessary to avoid spam detection (which raises the question of whether or not you are attempting to produce undetectable spam).
You may want to consider Google's own Duplicate Content guide and Jill Whalen's Duplicate Content Penalty Myth article (which echoes Google's recommendations) - fair use of content from other sources will not trigger a penalty of any kind, and, though it would be inadvisable to copy things wholesale if you want to rank first in results, there is proof* that Google does not penalize such activities.
(* See answers on that question for active, attribution-compliant clone sites or try an exact phrase search for any StackOverflow question to see how Google prioritizes duplicated content)
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