: Is heading (h1, h2, h3...) font size relevant for SEO? One of our client's SEO agencies has recently began sending a lot of "shady" requests about what should be changed on our client's web
One of our client's SEO agencies has recently began sending a lot of "shady" requests about what should be changed on our client's web site in order to comply to best SEO practices.
We suspect their attempt to simply justify additional costs however since its one of our most important clients we can't simply ignore any of the requests based just on our previous experience and without solid evidence to confirm otherwise.
The last request we got was to change all headings (h1, h2, h3...) font size values in a way that will follow the header hierarchy (h1 has to be bigger than h2, h2 has to be bigger than h3 etc.) because the current web layout has a slightly bigger font-size value for h2 than h1.
This font size permutation was done for pure aesthetic reasons by the agency responsible for designing the new web site and our client fully agrees that it was a good choice. However since SEO is also very important to our client everything that comes from the SEO agency has to be taken very seriously.
h1 {
font-size: 1.1em;
}
h2 {
font-size: 1.2em;
}
My question: is it bad for SEO if h2 has a greater value of font-size than h1?
Every resource we came across claims otherwise supporting our long-year experience that its only important to create a good heading hierarchy to represent the importance of various page parts, which is of course done properly.
We would appreciate any professional insight in this matter and every resource or link is highly appreciated.
EDIT: I see now that this question was migrated from stackoverflow.com to this website so I apologize if this is a duplicate question however I didn't even know that this website was part of the Stackexchange network. Any info on this subject is still highly appreciated :)
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I never listen something about font-size, but about strong and bold ("Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006).
You may try to do something test and share results :)
Changing the font sizes to get a better ranking seems baloney to me - it's like painting flames on to a car in the hope it would go faster.
It might be good practice since that's the way headings are supposed to look; but i don't think google will rank you higher or lower just for your choice of font sizes.
Creating backlinks, quality content or reducing the bounce rate on your page seems to be a much better strategy imho.
Its perfectly fine to have a larger font size for a lower ranked heading. Furthermore there's no way that search engines could look at penalizing this as there would be no way to distinguish from black hat seo and legitimate design techniques.
You should be fine with that. It's understandable that design aesthetics will have sub headings displayed with larger text than page headings. As long as you are using the markup properly and not trying to game the search engines you will have nothing to worry about. Just like display:none has legitimate uses and black hat uses, different font sizes in <hx> tags do, too.
I've never read anything to suggest that a search engine checks the font-size defined in your css. That seems to be shady.
Check out woorank.com for suggestions and a good overall analysis of your site.
Backlinks, text, headers, page names, wikipedia articles, meta description and title tags... Woorank will tell you where you stand right now.
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