: Tools to track internal traffic Google Analytics is a great analytics tool. However I find it's not easy when it comes to tracking INTERNAL traffic. For example, let's say I put a banner on

@Gretchen104

With Google Analytics You can implement event tracking, that's what you need, with events you can track clicks on internal sections (banners, flash, file downloads) and you wont mess with campaigns.
Check it out Google Analytics Event Tracking

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@Sue5673885

You can use Campaigns to achieve this, even though they can also be used with external traffic. Start here: www.google.com/support/analyticshelp/bin/topic.py?topic=1007028.


Google Analytics accurately tracks visitors from a variety of sources,
such as search engines or email links, to conversions or transactions
on your site, and provides closed-loop ROI analysis. [my emphasis]

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