: Along with data on your website, AdSense also usually indexes/checks the cookie listing the topics of sites your visitors have been to, so even with the changing queries, Google still can fallback
Along with data on your website, AdSense also usually indexes/checks the cookie listing the topics of sites your visitors have been to, so even with the changing queries, Google still can fallback to the statistics from the network and your visitors to make an educated guess as to what should be shown.
The PSA ads typically come up unintentionally when Google has yet to index your page for the first time or when it doesn't have at least a (very) lowball estimate for ads.
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