: How do I track a goal path over multiple visits? My sales cycle is measured in weeks. A typical user behavior pattern looks like this: Finds the site via organic, cpc, or referral Browses

 

@Rambettina238

Great question. It has been a longstanding issue on Google that it defaults to 'last touch attribution', meaning the conversion is attributed to the last channel a visitor arrives from.

In the new version of Google Analytics, Google introduced Multi-Channel Funnels, to show you "how your marketing channels (i.e. sources of traffic to your website) work together to create sales and conversions."


In the reports, channels are credited according to the roles they play
in conversions-- how often they assisted and/or completed sales and
conversions. The Assisted Conversions report shows how many sales and
conversions each channel initiated, assisted and completed, and the
value of those conversions and sales.

The Top Conversion Paths report shows the conversion paths that your
customers took on their way to purchase. Time Lag and Path Length
reports show how long (in days and in interactions) it took for
visitors to ultimately become customers.


You can read the full documentation on Multi-Channel Funnels here:

www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1191180

There is also a good overview video on the GoogleAnalytics Youtube channel here:

To access the new version of GA, log into your account. You should see a link in the top nav bar named 'New Version'.

If you don't see the new version link, you might need to opt-in for it here:

www.google.com/analytics/analytics-funnels.html



Update: Multi-channel funnels are now available for all users of Google Analytics:

analytics.blogspot.com/2011/08/introducing-multi-channel-funnels.html

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