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Sarah324

: You should want to rank well for the search terms that users are using. The vast majority of searches are done without quotes (most users don't even know that using quotes returns exact matches)

@Sarah324

You should want to rank well for the search terms that users are using. The vast majority of searches are done without quotes (most users don't even know that using quotes returns exact matches) so this is what you should be researching and targeting.

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