: Do spammers or spambots clicking AdWords ads? One of my sites has a very high bounce rate from Google AdWords, especially over the last couple of days. Of course, it could just be that people

@Vandalay111

It is not only for you, If you look at the analytic of Your website, Organic traffic will have less bounce rate, then comes the referral or direct traffic based on your marketing methods.

But mostly the paid traffic tend to have more bounce rate mainly due to targeting incorrect audience and certainly Adword sends more invalid traffic may not be from spammer. But for those invalid clicks, you are paying to adwords.

Some examples of invalid click for which you are paying


Click from your competitors
Click from your SEO people, who analyse the top ranking Ads
Click from keyword researchers who clicks on the Ad
Click from analyst who clicks on your Ads without having any indention of doing business with you


I am very confident that, You could be paying at least for 20% ~ 25% clicks which are not valid. (may not be from spammers)

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@Cody1181609

Can spambots click Google Adwords ads?


At least one person is in jail for trying it (or, more accurately, trying to blackmail Google because he'd figured out how to do it).

Automated clicks remain a concern and Google claims to be able to prevent this type of spam, though it is an arms race which Google does not have a keen incentive to dominate (Google gets paid whether or not the clicks are legitimate).


Or do human spammers tend to click Adwords ads to find places to spam?


Human spammers tend to run scripts to automate their spamming efforts - with the exception of outsourced comment spammers, it is highly unlikely that a human is directly participating in any commercially-motivated spamming efforts.

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