: Please forward to MailChimp Advantages of not sending mailings yourself: The probability of being Black Listed is very very low MailChimp handles all sending, subscribing, unsubscribing and acts

Please forward to MailChimp

Advantages of not sending mailings yourself:

The probability of being Black Listed is very very low
MailChimp handles all sending, subscribing, unsubscribing and acts accordingly to SPAM Rules
All you need to do is be creative when doing your Email, and even that they help you out with several email templates ready for all Mail clients preventing you hours of pain because there are a lot of tricks for building email templates, as it's nothing like webpages cause all the different mail clients support features.
To avoid being black listed, they throttle the sending throughout several different servers
They will handle any "Report as SPAM"
You are able to use opt-in or double opt-in
You are able to change all HTML code of every page (Subscribe, Welcome, Goodbye, Unsubscribe, archive of Previous Emails, etc) so it can show just like your website

It even has a full API that you can use to do stuff programmatically and a vast library of resources so you can learn all about Mailing

It's free if you have a list of less than 2000 subscribers and you can't send more than 12000 emails per calendar month.

Other Mailing company that I use everyday is Campaign Monitor, though they don't have Free Subscriptions, I love their API better :)