: How to SEO a search only website? I am in the progress of building a website for a client of mine and something worries me. Basicly, the client wants a google like site ( search - display
I am in the progress of building a website for a client of mine and something worries me. Basicly, the client wants a google like site ( search - display results ) just for companies ( like a phonebook directory of companies ). I have built the website with only one page ( front page ) which also provides the search results.
What worries me is how can that site rank on search engines? Would the content on the front page should be suffice for ranking? Can you think of any other problems I might have from using this type of system?
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The physical website may consist of only one file but if there are querystrings involved then each unique querystring creates a unique URL. So if search results are served using GET instead of POST you are essentially creating a unique page which can potentially be indexed and ranked.
Your real problem is going to come from search engines not submitting forms. This means the search result pages are not available to them. To over come this you should expand the home page to show most popular searches, recent searches, etc. You should probably go even further and create dedicated pages for this which will allow to link to even more search results pages. Search engines will follow those links and index them just like any other dynamic page they find.
You need backlinks to the full url (including query string) of pages you want to rank for. Or useful content on the directory listings within your site that are likely to accrue links.
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