: On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another medium? Can we use cookies and if so how do we install this?
Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
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You should consider using Google Analytics , although it tracks the sale to last click , it greatly provides ability for multichannel funnel, that you can use to understand sequence of different traffic source yielding ultimate transaction.
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