: Google showing item count and sub headlines in result, how does it work? I recently noticed a result View on Google, I haven't seen before (as seen in the first result in the picture below,

@BetL925

Google can identify if pages contain a structured list, like a table or a series of bullets.

They can then use that data to display the 3 most relevant items from the list in the SERP snippet in a bulleted list.

For google to identify a list, I think you need a structured list for the html that contains your content – think a <ul>, <ol>, <table>, <li> or list of <div> elements.

More info here New snippets for list pages

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@XinRu657

I actually saw a listing earlier that had done the same thing with a very basic page containing just a simple table; it looked like it had been generated by an old version of MS FrontPage and wasn't even valid HTML. Google appeared to count the rows and return the number of items.

Maybe you need to present a structured list of related items where the relationship has something to do with the search query--that's only a guess though....

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@XinRu657

For all intents and purposes, the <article /> tag acts like (and, apparently, is treated by Google as) a microformat.

Microformats.org proposes similar HTML5 conventions' relevance to existing microformats.

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