: What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)? I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both

I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both are serving services to publishers.

I would like to know the differences in order to get the answer of "which platform is suitable for a medium size website publisher, and why?"

references:

en.wikipedia.org/wiki/Sell_Side_Platform. http://www.masternewmedia.org/self-serve-advertising-services-guide-to-the-best-do-it-yourself-ad-management-platforms/.

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: Well you can go here http://aaronlogan.com/downloads/htaccess.php and have a pretty big list of referrer spam blocks in your htaccess. Or you can use something like the following # set the spam_ref

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@Heady270

Joshua Drake says (pasted from a comment):

Isn't the difference just who does the work? With the SSP you load and maintain it end-to-end. With the Self Serve your customers load it and you simply approve their ads for display, or turn on auto approve which would scare the socks off of every legal department I've ever spoken with.

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: What are differences between sell side platforms (Admeld) and self-serve platform (AdReady)? I was confused with sell side platforms (e.g. Admeld) and self-serve platforms (e.g. AdReady) as both

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: Well you can go here http://aaronlogan.com/downloads/htaccess.php and have a pretty big list of referrer spam blocks in your htaccess. Or you can use something like the following # set the spam_ref

: How to tell Google Analytics to ignore case in Site Search Terms? I currently have Google Analytics on my site, and one of it's useful functions is that it gives me a nice breakdown of all

: How to pass GET parameters to rewritten URL? I have an .htaccess rewrite rule like this: RewriteCond %{SCRIPT_FILENAME} !-d RewriteCond %{SCRIPT_FILENAME} !-f RewriteRule ^search/(.*)$ search.php?q=

: Need assistance matching a general theme style as well as eCommerce capability I'm in the process of acquiring a new design client. They are getting into the business of "auto parts wholesaling"

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