: SEO is quite a complex issue and your boss has just picked up on 1 element. Having the target town in the Domain name will help but that's not the whole story by any means. If his plan

@Hamaas447

SEO is quite a complex issue and your boss has just picked up on 1 element. Having the target town in the Domain name will help but that's not the whole story by any means. If his plan is to point all these domains at a single site then his thinking is flawed as the sites will appear to google as duplicated content and all the sites would suffer. The other thing you will need to consider is where are you going to host these sites ? from the same IP ?

If he is thinking of building separate sites for each Domain then you will have to do SEO for each and provide content to each, not just a list of products.

The best way of achieving what he is after is to have content for that town/ city and include that into 1 main site, you can create separate pages and use URL Re-writing i.e
Yourdomain.com/newyork/product that way any effort put into the site on a SEO front will benefit all the towns to an extent.

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