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Voss4911412

: Testing a simple PayPal "Buy Now" button - but why are there two different PayPal "looks"? Just testing a simple single product "Buy Now" button in PayPal and finding that when clicking through

@Voss4911412

Posted in: #Paypal

Just testing a simple single product "Buy Now" button in PayPal and finding that when clicking through to PayPal, PayPal will opt to show either one or other of two different "flavours":

There's this look:


and then there's this look:


Sure, I'm familiar with both, having experienced them both as an end user, and assumed it was down to the merchant's options or his choice of PayPal configuration.

But testing - now as a merchant - I'm finding either one will show, as I say at random. Don't get me wrong, either flavour performs its job. It's just a bit unsettling.

Do I need to be concerned? And why does PayPal do this?

Update:
From a bit more digging around, I believe these PayPal's terminology for these two themes are Classic and Enhanced. But I'm still no wiser as to when and where PayPal opts to show one or the other.

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@Goswami781

It looks like they are doing A/B Testing. This blog article found that they were in 2010, so it looks very likely they are here too.

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