: Testing a simple PayPal "Buy Now" button - but why are there two different PayPal "looks"? Just testing a simple single product "Buy Now" button in PayPal and finding that when clicking through
Just testing a simple single product "Buy Now" button in PayPal and finding that when clicking through to PayPal, PayPal will opt to show either one or other of two different "flavours":
There's this look:
and then there's this look:
Sure, I'm familiar with both, having experienced them both as an end user, and assumed it was down to the merchant's options or his choice of PayPal configuration.
But testing - now as a merchant - I'm finding either one will show, as I say at random. Don't get me wrong, either flavour performs its job. It's just a bit unsettling.
Do I need to be concerned? And why does PayPal do this?
Update:
From a bit more digging around, I believe these PayPal's terminology for these two themes are Classic and Enhanced. But I'm still no wiser as to when and where PayPal opts to show one or the other.
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It looks like they are doing A/B Testing. This blog article found that they were in 2010, so it looks very likely they are here too.
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