: How to maximise revenue from limited number of advertisers Suppose you have a page that ranks very well for a very specific subject (and gets a reasonable amount of traffic). You don't provide

@Carla537

Posted in: #Advertising #Affiliate #GoogleAdsense

Suppose you have a page that ranks very well for a very specific subject (and gets a reasonable amount of traffic).

You don't provide what the visitors are looking for but there are just 3 companies in the marketplace who do.

What strategies could you use to place advertisements on that page to get the maximum revenue?

Some initial thoughts


Adsense - obvious, but I thought this was better suited to long tail situations rather than a very targeted traffic with a limited number of potential advertisers?
Affiliate Links (assuming some/all of the 3 companies do these, but what if they don't?)
Auction off advertising space directly with the 3 companies involved.
In which case would you do either as


'Sealed bids' - where they get to place one offer, highest wins. No bidding war but chance to get more than 'market price' as determined via auction.
Do as traditional auction where bidders can see whats been bid, but not by whom - could introduce bidding war.

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