: How do I adjust our "default" domain Our company owns a selection of top level domain names. Each of these domain names points to the same IP. We currently market our domain as existingfoo.com.
Our company owns a selection of top level domain names. Each of these domain names points to the same IP.
We currently market our domain as existingfoo.com. All our incoming links are to that domain, our SSL certificate is JUST for that single domain, and so on.
Our search results always point to that domain. (I'm not sure why or how that happens)
I've been asked to make any adjustments necessary so that our 'default' (if you like) domain becomes newbar.com.
Obviously I will need to manage some of our business listings etc, I think I will need to change our Analytics code. I will need a new SSL certificate, and I know I'll need to change some of the code, and adjust keywords to be more relevant for the new domain. What else might I need to do (particularly on the IIS server on which the site is hosted, and to ensure search engines point to the right domain?)
EDIT: re 301s
Some responses to this question have suggested using 301 redirects. I had previously ruled this out as the site is not moving. It will remain on the same server at the same IP. We want the url returned when searching for our company to be newbar.com, not existingfoo.com. But we DO still want the site to respond to traffic from both domains.
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To not waste all your effort about off-page SEO, you should make a Permanent Redirect (code 301) from your old domain to your new domain. But this will be not enough. Infact if you have many links to your website and especially to different pages, I suggest you to do a sort of map.
I mean, using the technique you like the most as .htaccess, a plugin if your company is using the Zend Framework, or whatever you want, do a map of the redirects. This will preserve for the most the link juice for those links, the pagerank, and all other good SEO factors. The map should be look like this:
olddomain.com/page1.html -> newdomain.com/page1.html www.olddomain.com/page2.html -> newdomain.com/page2.html www.olddomain.com/page3.html -> newdomain.com/page3.html
or, if you are totally changing your website, something like this:
olddomain.com/page1.html -> newdomain.com/section/page-title1 www.olddomain.com/page2.html -> newdomain.com/section/page-title2 www.olddomain.com/page3.html -> newdomain.com/section/page-title3
I hope this helps.
For SEO reasons you should make a 301 (Redirect Permanent) redirect from your old domain to your new domain.
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