: Monitor offline adwords conversions I'm trying to evaluate the usefulness of Google Adwords for a friend's site. I'm trying to count the number of sales per month, and see how many have found

@BetL925

I would be asking yourself why the customers are splitting between website and email orders.

I would be tempted to remove the ability to email orders from the site and force them to use the one sales channel. Then if any email orders come through you know they aren't coming via the site and therefore not coming from Adwords directly (I say directly because they might have visited via Adwords and bought later)

This will initially feel like removing functionality, but it will also add a layer of professionalism, I can't think of any large e-commerce site that allows people to email in orders, it is too wishy washy.

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@Sarah324

Instead of providing an email address, maybe provide a page with an HTML contact form which can generate the email. Then customer contact in this manner would be logged in Google Analytics and could be tied back to your AdWords campaign. This still wouldn't log sales transactions in Analytics, but presumably you can keep track of sales that come from the contact form in the back end.

I'm not sure if this helps, but sometimes one idea might spark another :-)

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