: As the others have said Google doesn't give weighting to one operator over another, it just returns values depending on what operator is used. In this type of research, without the quotes

@Berumen354

As the others have said Google doesn't give weighting to one operator over another, it just returns values depending on what operator is used. In this type of research, without the quotes is better, as it will give you more of an idea of the number of competing pages for variations of your target keyword.

When researching traffic figures e.g. by using the Google keyword research tool in Adwords or some other method it is best to use the exact match operators [] as this will give you the most conservative (and the most accurate for your search term) traffic figures.

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