: Analytics is typically the application of descriptive statistical methods to large data sets. This is usually in contrast to predictive methods, which relate to unseen data or to tasks that
Analytics is typically the application of descriptive statistical methods to large data sets. This is usually in contrast to predictive methods, which relate to unseen data or to tasks that are dependent on the outcome of a model. Analytics is often related to reporting on databases and in the context of "web analytics" encompasses analysis of site traffic, online revenue, site usage, and other interests.
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