: Do Facebook CPC ads charge per click, or per like, or both? I'm about to create a Facebook campaign that points to our Facebook fan page, with the CPC option. I want to know what counts
I'm about to create a Facebook campaign that points to our Facebook fan page, with the CPC option.
I want to know what counts as a "click".
I already read the docs (quickly to be honest), but i didn't get the answer.
Do they charge for the click which redirects to the fan page, or when the user clicks the like at the bottom of the ad, or both ?
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