: Recommended way on implementing 301 redirects I am rebranding a website, which involves changing the domain name. I want to know the best way of redirecting traffic to the new domain, using
I am rebranding a website, which involves changing the domain name. I want to know the best way of redirecting traffic to the new domain, using 301. Ideally, I will do this at the webserver (Apache) level, rather than at the page level.
There are lots of articles on Google - but I would like to hear from people who have actually undergone such a transition - so I know if there are any gotchas etc to be aware of.
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Just make sure you redirect users to the same page on the new domain that they were expecting on the old domain. If the page no longer exists then you should take the user to as page that explains why the page has been removed and recommend other pages that may be related or are otherwise helpful to the user. Although search engines will update their indexes in a set period of time, users may not update their bookmarks so you should leave the 301 redirects up for an extended period of time if not indefinitely.
update
Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) www.newdomain.com/ [R=301,L]
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