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Kevin317

: Why don't my Google Analytics traffic statistics match my webserver logs? For a couple of months I've got a Wordpress website (http://www.tricky-design.com) online. I was curious how many visitor

@Kevin317

Posted in: #GoogleAnalytics #Statistics

For a couple of months I've got a Wordpress website (http://www.tricky-design.com) online. I was curious how many visitor do visit my website therefore I'd setup a statistics counter Statpress (plugin wordpress).

After a while I came across Google analytics an thought, why not use this one instead, so I've installed it too.

My hosting provider also does offer me limited statistics but the strange thing is that the results of the three different counter over the same time span aren't the same. I've placed the results in the table below.


-------------------------------------
| DECEMBER 2011 |
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| Source | Hits | Pages | Unique |
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| Hosting: | 5903 | 751 | 1087 |
| Google: | 263 | 145 | 132 |
| Statpress:| 858 | 291 | ??? |
-------------------------------------

As you can see the differences are big. Does anyone know how this is possible? I don't know which one of the 3 I can trust or is at least close to the actual numbers.

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@Shakeerah822

Your "Hosting" seems to be tracking bots. These are excluded in Goolge Analytics count. Trust Goolge Analytics.

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@BetL925

As explained in part by Google's "Why don't my web logs or third-party click auditing software match my AdWords report?" support article, Google AdWords and Google Analytics do not track traffic in the same way that WordPress or your web server logs will report.

Your host may be presenting you with data for all requests, including JavaScript files, CSS files, images, etc. Google Analytics won't track these sorts of requests, only actual pages on your site. Thus, a single pageview might be 5-10 (or more) "hits" on a server-side Apache log parser.

StatPress appears to be server-side built into WordPress. It's likely not excluding no-JS clients like search engine spiders, whereas Google Analytics does.

I'd go with the Google Analytics numbers once you've confirmed that it's installed correctly on all your pages.

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