: Long pages or accordion for content? I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information

@Shakeerah822

Posted in: #ABTesting #Content #Data #Ecommerce #Recommendations

I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information (ideally, the amount of information on each page will expand over time, as reviews are collected etc).

I've discounted separate pages for different bits of product information (eg photos, reviews etc) and would like to keep everything on-page. So I'm considering two options:


Long pages of content (eg, Amazon's product pages)
Pages using accordion tabs (eg, photos, reviews, descriptions etc displayed under separate tabs, but all on the same page)


I want to base my decision on best experience and where possible, evidence that one is more suitable for e-commerce than the other. That is, in terms of user experience and goal conversion performance.

At the moment, I'm inclined towards the long product page because i) Amazon's experience of it seems to work well for them and ii) there are potentially fewer rendering issues across different devices and platforms.

My question is, what evidence or data is available to help guide my decision and to rule out one over the other?

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