: Implications of syndicating content to a company blog from a personal blog Several co-workers and I are authors on our company's blog, and we each also have our own personal website blogs. In
Several co-workers and I are authors on our company's blog, and we each also have our own personal website blogs. In an effort to promote our company blog, we are considering syndicating the posts from our personal blogs to the company blog. For example, when I post on my blog mysite.com/blog/post-xyz it'll syndicate to and appear on thecompany.com/blog/post-xyz as well.
What are the SEO implications of doing this?
This must be a win-win scenario. We want to see the company blog improve because it'll have more content, but we don't want to hurt the individual personal blogs either.
If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. - Google
This is basically what we are going for. I would expect that the search result version may end up being the company blog in many cases, which would be the drawback to the individual, but I'm hoping the increased back links would simultaneously help support the individuals own website SEO value.
This is syndication in its purest, most honest form, so I'd like to think it would be a beneficial thing to do, but I really don't know. Could it hurt?
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I'd like to think it would be a beneficial thing to do
It can be, but you have think and remember about "Duplicated content" from Google's side view. For full clones it applies some type of "penalty"
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