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Vandalay111

: Newsletter Signup and VCF Files Recently I signed up for a newsletter and when the confirmation came in my e-mail I noticed it had this in the bottom corner: (I have wiped out the website

@Vandalay111

Posted in: #BulkEmail #Newsletter

Recently I signed up for a newsletter and when the confirmation came in my e-mail I noticed it had this in the bottom corner:



(I have wiped out the website name.) After looking into it I realized that this appeared to be a VCF file that was attached to the e-mail and this is the way Thunderbird presented the file to me.

My question is this: When a person signs up for a newsletter from my site is it a good practice to include a VCF file (as an attachment) in the confirmation e-mail so they can easily add my e-mail address and information to their address book?

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@Shanna517

Perhaps there are hidden features to vCards that I'm not privy to since I primarily use Gmail, but I see no benefits in doing this.

vCards are primarily used for exchanging contact info (name, address, phone, email, company, title, url, etc.), which doesn't really apply to newsletters. Newsletters aren't contacts. Most users might put the email address of the newsletter in their email whitelist, but they're not going to add every automated mailer to their address book. And even if it were a discussion list, the only contact info that'd apply would be the name of the list and the associated email address, both of which would already be sent via the email headers.

Perhaps in some cases it might make sense to include the vCard of an actual person at your company, but a vCard for a newsletter is just pointless.

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