: Huge difference between Facebook Ad Click figures and Apache log requests We're running a facebook ad campaign for our business but there seems to be a huge discrepancy between the number of

@Murray432

I just got a coupon and tried running an ad on FB(2013) It seems I am getting at least 30% less clicks than FB is stating.

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@YK1175434

I think tagging the FB ad destination URL with GA tracking code is a smart move. But I'd also consider running the campaign through a traffic auditing tool. FB ads have acquired a reputation for being prone to fraud traffic - bots. There was a US start-up not too long ago who found 80% of its traffic was fake.

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@Megan663

Most people access Facebook on secure connections nowadays (HTTPS) and in this case, the referer will not be set, as stated in the RFC:

Section 15.1.3 in RFC 2616 states:

Clients SHOULD NOT include a Referer header field in a (non-secure) HTTP
request if the referring page was transferred with a secure protocol


Some browsers will still send it, depending on settings (network.http.sendSecureXSiteReferrer in Firefox) but you should not rely on this for your analytics. Instead, you should use tagging as stated by Anagio.

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@Angela700

Have you tagged your facebook ad destination URL with Analytics tracking code so you can see that campaigns stats in Analytics? There's a discussions about this in google groups groups.google.com/a/googleproductforums.com/forum/#!category-topic/analytics/discuss-google-analytics-features-with-other-users/x8AyLr_mFCc

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