: Possible click fraud? So I'm getting hundreds of hits (per month) across multiple separate domains, all originating from one city with 100% bounce rate and 0:00 time spent on the site. I know

@Ogunnowo487

Could be. I have a site which runs affiliate ads. We serve those ads via Google DFP, so to novice fraudsters the ads could easily be mistaken for CPC ads due to their doubleclick.com click-through URL.

Some of these affiliate ads have CTR's well over 90%!

I can only assume that someone somewhere is banging away on those ads hoping to cost a competitor money. (Which of course, doesn't work because the ads aren't CPC)

If these actually were CPC ads, needless to say, it would be a very expensive and very unproductive campaign.

Vote Up Vote Down

@Turnbaugh106

I tend to side with the previous respondents, but bounce rate and time-on-site do factor into organic listings so, depending on your hosting you may be able to block by IP if you are especially concerned about it.

That said, a bit of time and wisdom (as in less than 2 years...don't judge), has helped me realize that short-term fluctuations--be it crawl/users/competitors (trying to game the system) etc.--are, in most cases, insignificant in the big picture. I nearly refuse to look at reports like "the last 7 days" anymore due to their capacity to induce stress and be misleading.

Vote Up Vote Down