: Agile social media analysis and implementation Are there any books/platforms for social media campaign planning and implementation that define a completely agile approach to engaging audiences on
Are there any books/platforms for social media campaign planning and implementation that define a completely agile approach to engaging audiences on platforms such as Facebook, Linkedin, Twitter, etc?
UPDATE: Posted a bounty on the question since the current answer is really not about agile approaches to social media campaign planning and implementation.
UPDATE 2: The question is asking for an agile social media approach, or a social media platform that has agile social media approach baked-in.
If the question was about an agile approach to software development, SCRUM would be the most likely answer of an "agile approach", since it's my understanding that roughly 70% percent of agile software developers say they practice some form of SCRUM. Pivotal Tracker might be one of many "agile software planning" platforms suggested; as a generalization Pivotal Tracker might be called a software project management platform.
On the flip-side, suggesting just a "social media platform" might be the equivalent of suggesting a "project management platform"; meaning the suggestion lack a suggestion of both an "agile social media platform" and "agile social media approach", and the problem is that if you haven't suggested an agile social media approach to try on this social media platform, then you haven't provided an answer to the question.
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It sounds like RavenTools might be up your alley. They have probably the most comprehensive suite out there and it integrates with Google Analytics.
raventools.com/social-media-tools/
I can't recommend any specific book (though I've linked to one I'm about to read) but I would advise you to research books and blogs which focus on Barack Obama's 2008 US election campaign and Alex Salmond's 2011 Scottish election victory.
Obama pionerred the art of the distributed (in terms of personnel) social media campaign. He used volunteers on the ground with Apps to gain information and micro-donations from voters in conjunction with software on the back end to tie the information together and modify the message/campaign based on the feedback (in an Agile fashion). The achievement was impressive.
The guys who wrote the software used by his campaign went on to design Nation Builder which was used by the Scottish National Party to run social media during their 2011 campaign.
It may also be worth reading this analysis of Anonymous's failed attack on the Vatican since they organise and recruit entirely through social media and work in a distributed and agile way.
There is also an interesting new book called Share, Retweet, Repeat: Get Your Message Read and Spread by John Hlinko which may be of interest to you.
UPDATE: My answer really does relate to Agile Social Marketing, it's really about the political campaigns that pioneered it. If you go and read/research what they did and what they learned you'll find out a lot more about it than in any marketing book.
Anyway here are a few books about the subject:-
Michelle Accardi-Peterson's Agile Marketing: The Flaws of So Many Virtues Recommended by Wayne Kernochan
Feed from John Cass' Blog about Agile Marketing
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Online Marketing Inside Out
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