: Why does Google think that pages load slow? Looking into Google Webmaster Tools in the Site Performance section I see that On average, pages in your site take 5.0 seconds to load. Specifically

@Cofer257

The site speed actually comes from real usage around the world (at least, those with the Google Toolbar installed). See How exactly is Google Webmaster Tools measuring "Site Performance"? for more details.

However, from experience I have found that longer-than-expected load times in GWT are the result of a handful of outliers. If you set up Site Speed measuring in Google Analytics, you will see occasional values well in excess of 30 seconds.

Some of these will be users still on slow, dialup connections - 56Kb is around 20 times slower than your typical 1Mb connection. But I believe many stem from connection problems or certain page elements not loading (e.g. a Facebook Like button) or timing out. I doubt anyone would sit for minutes waiting for a page to load, let alone hundreds of people. I have seen load times of up to 330 seconds reported from a single user in Google Analytics. I don't think these can only be slow connections.

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@Shakeerah822

One explanation could be that the average speed is measured all over the world - while you probably measure it from your home computer which is considerably closer to your server than the rest of the world. As an example I can give a website that google says it has a loading speed average of 5 secs, check this out:



I recommend on reading this for full understanding of "site speed" section of google analytics

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