: What I would do is in your header template wrap the logo in a conditional function like below. Then when people and bots are on your home page the logo isn't linking to your home page
What I would do is in your header template wrap the logo in a conditional function like below. Then when people and bots are on your home page the logo isn't linking to your home page in essence creating a loop. Once visitors move on to pages across your site the logo will be linked back to the home page. This is used on some major websites and is not bad for SEO. There's just no need to link to your home page from your home page.
<?php
if(!is_front_page())
{
//Logo with link
}
else
{
//Logo only
}
?>
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