: Is the book "The Content Rules" still relevant in 2012? "The Content Rules" was written by CC Chapman last year, and I was wondering if the book was still relivent in 2012, or if the ideas

@Si4351233

Usability and content writing principles have been around since the dawn of the internet, and all them still hold true. I would strongly suggest doing some usability research in conjunction with your content research.

Web writing can be a full-time job, there are a lot of rules to follow. I personally haven't read "The Content Rules", however it would likely still apply. I've used content writing research done in 2001 - the internet hasn't changed much in how we use it. You still have text on a page, and you still stare at a screen and read the text.

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