: Is Google Analytics safe for websites that deal with sensitive information? I work for a company that writes several webapps that deal with a lot of sensitive information, such as full name,

@Bethany197

Posted in: #GoogleAnalytics #Statistics

I work for a company that writes several webapps that deal with a lot of sensitive information, such as full name, date of birth, address, and SSNs. Currently we don't have anything to measure site usage, but I would like to use Google Analytics to track usage and statistics about our users.

What data is sent to Google when you use Analytics? If I put this on a page that contains any of the above information, will that data be sent to Google? Or are they just getting the necessary information like user agent and IP address?

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