: Adding a calculated metric to a custom report in Google Analytics Is there a way to display a calculated field in a custom report, for example I want to display the value of (event X / event
Is there a way to display a calculated field in a custom report, for example I want to display the value of (event X / event Y) over time?
(including average event value, total events, etc.)
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For anyone that stumbles upon this question, Google Analytics now offers Calculated Metrics.
No, I don't think that Google Analytics offers calculated fields yet. You'll need to extract your data via the reporting API, then manipulate it using Excel or a database.
If you don't want to write code to use the API directly, there are tools available that you can use to extract your data: For example, Excellent Analytics, is a free tool for downloading Analytics data into Excel.
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