: Does duplicate content inside your own website matter for SEO? Possible Duplicate: What is duplicate content and how can I avoid being penalized for it on my site? I'm not referring
Possible Duplicate:
What is duplicate content and how can I avoid being penalized for it on my site?
I'm not referring to the duplicate content where you copy content from another site and publish it on your own. I am talking about original content that you produced. If on 10 pages on your site you have more or less the same content, would this affect your ranking with Google?
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Absolutely!
Any time you have pages that are substantially similar or even identical (through URL issues like www v no-www, https v http, query-string permutations etc), you are forcing the search engine to choose which version it should display in the search result.
If different versions of those pages have received different back-links, they are not automatically consolidated to the ranking page - so you are missing out on, and splitting, the search equity that results from those back-links. The rel=canonical link element helps with addressing that, but server-side remedies such as 301 redirections and rewrites is a better solution.
Yes. Duplicate content is duplicate content. In fact, when Google announced canonical URLs it was only for duplicate content within one own's website.
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