: Getting less impressions than my website's position in search results would suggest I have a site that ranks 3rd for the term "e decorating". According to google's keyword tool that gets 12,000

@Yeniel560

The most likely reason is that the site only shows up third for you. There are many factors that determine search placement, including your location, previous searches etc.

I also believe that the 12,000 number includes searches with other terms, eg "e decorating website", "e decorating in [location]" and so on. So there may be 12,000 searches globally, but you only show up for a small number of them.

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