: Google Analytics Goals Not Adding Up With Goal Funnel In my Google Analytics, I have a Goal URL defined for an exact match of a "thank you" page. When I view in my reports under Conversion

@Eichhorn148

Posted in: #Analytics #Goals

In my Google Analytics, I have a Goal URL defined for an exact match of a "thank you" page. When I view in my reports under Conversion > Funnel Visualization, it says at the bottom of my report that 27 people completed the funnel and saw the "thank you" page. However, when I look at my content report and check for how many unique visitors saw the page, it says 38. It also says 38 when I click "goal flow" under the conversions reports.

Shouldn't the numbers all be the same? Anybody know why it's not?

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