: Adding site credit in footer of site as a tag - bad practice for google penguin? When I'm making a clients site I always include a link <p>site by <a href="example.com" target="blank"
When I'm making a clients site I always include a link
<p>site by <a href="example.com" target="blank" rel="no follow"><strong>example</strong></a></p>
Is this bad practice from a SEO point of view, especially after the Google penguin update?
Could this damage my clients site (the one hosting the link) and / or my site (the one that the link is pointing to).
Does making the link no follow get around the fact Google might deem the link to be a site wide spam link?
More posts by @Shelley277
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I don't think it would do your clients site any harm, but neither would it give you as much benefit as it used to post penguin.
From what I just watched/read here wpmu.org/wordpress-penguin-google-matt-cutts/ where wpmu.org have been penalized due to a site / splog using one of their templates which had a back link to their site.
I dont know what effect will be for a white hat site with good content though with a footer backlink. I did read that a site with high, over 60% of a particular keyword baclink may be penalized too.
From what I also have read by adding a rel="nofollow" makes its neutral content for search engines.
I do have a design college who before panda had changed his footer links in his client websites to be more specific to a keyword ph which now he ranks well for eg "sydney web design" where before it was just "web design" and since panda his analytics have shown no effect from panda.
A single link isn't going to make you look like a content farm, nofollowing the link is good practice, making the link a cross domain include is better as it leaves you in control, but it's really not something you need to worry about.
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