: Installing tumblr on a subdirectory I'm trying to figure out how to get a tumblr blog to run under a subdirecory (not subdomain) and I'm kind of stuck. I was thinking of changing the cname

@Si4351233

I'm running an app on Heroku and I'm having trouble coming up with a similar solution that you gave for www.senanyc.com/blog/. What's amazing is that if you go to senanyc.tumblr.com (which I guessed was their tumblr subdomain) it links back to www.senanyc.com/blog/. They're doing this with some javascript

if (location.host == 'senanyc.tumblr.com')
location.replace(location.href.replace('senanyc.tumblr.com', 'www.senanyc.com/blog'));


All the tumblr post urls are short tumblr.co urls that eventually point to senanyc.tumblr.com as shown here: longurl.org/expand?url=http%3A%2F%2Ftmblr.co%2FZQDX0yQP2NQm
My guess is that they're using a reverse proxy to serve up the tumblr blog through www.senanyc.com/blog/ After that, they use JS to replace the tumblr subdomain with their subdirectory. Since none of the URLs resolve to the subdirectory, this severely limits their SEO capability.

So far I've been able to use a reverse-proxy (implementation of that depends on your stack) to have my server serve up my tumblr's content to a user. The problem with that is the links in the tumblr blog are all absolute using the tumblr subdomain (myblog.tumblr.com). In the process of serving up the page in the reverse-proxy I could replace all (myblog.tumblr.com) with (www.mysite.com/blog) and that should work.

I want to be able to have my blog SEOable under my subdirectory. I've yet to figure that out...

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@Rambettina238

I haven't tried it myself, but this guy offers a solution: web.archive.org/web/20070702115331/http://henrik.nyh.se/2007/06/tumblr-in-a-subdirectory. You need access to to your htaccess file and you need to be able to save a php script. It looks fairly straightforward.

You can draw further inspiration (at least for the redirecting part) from this guide on how to install Wordpress in a subdirectory: codex.wordpress.org/Giving_WordPress_Its_Own_Directory
And finally, on SO the question has been asked, it is basically the same method (changing your htaccess file: stackoverflow.com/questions/10034152/htaccess-how-to-redirect-subdirectory-to-external-url
As for SEO benefits of using a sub-directory, this guy here states that using a sub-directory is best from an SEO standpoint. www.agent-seo.com/blogging/seo-subdomain-vs-subdirectory/. This one here seems to agree: www.timpeter.com/blog/2011/12/14/subdomains-vs-subdirectories-and-seo/.
I don't know how that applies to your situation where the blog is hosted on a different IP address - Tumblr is elsewhere, after all. I don't think there is a big impact though - I have found no evidence to support it. I would only ask myself that question if you are trying to rank for highly competitive keywords. But then you would be probably better closing your Tumblr blog and moving the posts to a subdirectory on your site. But again, this is only important if you are competing with lots of other sites where every bit of SEO benefit counts.

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