: In the website for a mobile app, is it legal to show photos of actual phones? In most websites that showcase mobile apps, photos of actual phones are shown as an example of what the app
In most websites that showcase mobile apps, photos of actual phones are shown as an example of what the app looks like. Sometimes, the phone's brand is visible; other times, the device is clearly an iPhone. For example:
Instagram
Photobucket
My question is: is it legal to display phones like this, or do we need to obtain permission?
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Apple provides detailed guidelines[PDF] for marketing App Store items, including how you're allowed to use images of their hardware. You'll find various marketing resources, including approved images at their developer center. (Some of it requires login with your developer account.)
Here's a similar resource section for Nokia with, for example, a banner generator that lets you select from various devices to automatically include.
Many other companies provide similar marketing/press materials somewhere on their sites.
Although its technically infringing on their "brand" or copyright for you to use a device of its likeness to promote your app, I don't think Apple is going to mind much since they suck off 25% of what your app makes.
Other words, its really low risk.
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