: Does an image's filename affect its SEO? When I name my image files, I always use a descriptive file name such as red-mercedes-slk.jpg. I've always done this without thinking, but I wondered

@Steve110

Descriptive, keyword relevant images names are always better than the alternative.

I maintain SEO on a site and if you search Google images for acid pump, four of the images that come up on the first page (above the fold) are from that site. If you do a web search it's the second organic result (37,400,000 results) and two of the images show up just a bit farther down the page where Google includes image results.

Not having descriptive image names is just a wasted opportunity and since SEO doesn't come to just one aspect of optimizing, but is rather a combination of all SEO efforts. Why would you not take the time to help yourself out?

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