: How to target just one search engine and optimise for that I've been dabbling with SEO a lot in the last 6 months, and one thing that has surprised me is the disparity between Google and

@Turnbaugh106

I agree with Josh! I know how Google works better than any others, but they all have their ways about doing things, thats for sure. Bing is a lot more picky when it comes to markup code than Google. Google is a lot more lax with markup. Bing doesn't require "validation" before it will start giving you organic traffic, though that doesn't mean you will rank well either having no backlinks. Google on the other hand uses backlinks not just for "page rank", (backlinks act like a vote for your site or content) but also as a verification system, although they tell no one this. You need links to your domain from reputable sites, and you want those links to be from relevant content ( say one article that discusses a similar or the same type of subject as another). Google often will give no organic traffic to a website that has no relevant reputable backlinks. No backlinks = no organic search results. This is due to their new algorithm updates too.

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@Gail5422790

Simply put it takes research and testing. Start by looking at the sites that rank in Bing but don't in Google. Look for similarities and differences. Then based on the data you collect come up with a hypothesis and design tests, they could be as simple as I'm going to try this on my current site and see if it ranks better in Bing or more complex with new domains setup as control groups etc. once you're satisfied with the tests implement what you've learned, then repeat the process again.

My suggestion would be to do this with a personal site you've setup for fun so you can determine if you'll get the ROI you're expecting when you implement it on your money sites.

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