: SEO value of duplicating content externally I run a website that includes a blog which was hand-coded by myself and is hosted on the same domain. My partner in this endeavour thinks it would
I run a website that includes a blog which was hand-coded by myself and is hosted on the same domain.
My partner in this endeavour thinks it would be a good idea to open up a Blogger/WordPress blog and duplicate the on-site blog on this off-site blog. AFAIK the main reason for doing this is the SEO benefits of the inbound links that this off-site blog will create.
I think this is a bad idea, because:
Effectively what we're doing is creating a (very small scale) link farm.
We're more likely to be punished than rewarded (in SEO terms) for duplicating our content across domains.
This introduces a problem of synchronising our content across domains. For example, if a blog post is edited on the on-site blog, then ideally the off-site blog should be similarly updated.
I know very little about SEO, so I would be interested to hear what more informed readers have to say.
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Google is an algorithm. They cannot detect duplicate content by comparing it with billions of pages in the web. Anyone who is familiar with ngrams and databases ought to know it. What they merely does is to rank the same content based on the authority and various other factors. This is what is done algorithmically. But manual penalty is a different story. One way or the other, duplicate content is not good in the long run.
But since the content is created by you, why not make one of the blog as canonical URL and let the other be the authority blog? That way you can use the same content, and don't have to fear about duplicate content.
Do not duplicate - it is (sorry to disagree Panindra) unusual for Google to severely punish unless you are duplicating the entire website - with individual pages it is very likely it will simply ignore one of the pages.. the problem this raises is which page does it ignore (your site or the blog site).
However, if the entire site is duplicated, as Panindra said, you could end up in trouble.
I think now days Google is smart enough to identify duplicate contents . Google will punish severely for duplicate content.
Google will good job of choosing a version ( chooses domain) of the content to show in search results.
Better solution is to allow search engines to crawl these URLs, but mark them as duplicates by using the rel="canonical" link element, the URL parameter handling tool, or 301 redirects.
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